Strategi Program Siaran Mimbar Agama Hindu TVRI NTB Dalam Mensosialisasikan Moderasi Beragama

Abstract

his study aims to formulate a strategy for developing the Hindu Religion Media Center broadcast program on TVRI West Nusa Tenggara (NTB) in socializing the values ​​of religious moderation. Amid the diversity of Indonesian society, including Hindus in NTB, religious moderation is an important effort to maintain harmony and tolerance between religions. The method is descriptive qualitative with an interpretive approach through participant observation, in-depth interviews, and documentation. The results of the study show that the Hindu Religion Media Center program conveys a message of moderation implicitly through Hindu teachings such as tat tvam asi, ahimsa, and vasudhaiva kutumbakam. This broadcast raises themes related to tolerance, social harmony, and acceptance of local traditions. The challenges faced include limited human resources, technical production constraints, and access to broadcasts in remote areas. The strategies used by TVRI NTB include delivering messages in simple language, using an attractive visual format, and a local approach based on the culture of the NTB community. This study emphasizes the importance of the role of public broadcasting media in strengthening the values ​​of religious moderation, especially among the younger generation of Hindus in multicultural areas.